How much do Beriklan's digital marketing services cost?

Ad management packages start from RM 790 per month depending on the platform. Google Ads management starts from RM 990/month, website development from RM 1,499. Every package includes weekly reports, ongoing optimisation and full access to your own ad accounts.

Is there a minimum contract?

No minimum contract. You can stop at any time without penalty. We would rather keep you with results than lock you into a long contract.

How long does campaign setup take?

Initial setup takes 1-3 working days for straightforward campaigns, and 5-7 days for complex multi-platform campaigns. After setup, optimisation runs every week.

Is the Beriklan team certified?

Yes. Our team is a Meta Business Partner (Facebook & Instagram) and Google Partner. These certifications mean we follow platform best practices and have direct access to platform support.

How do I track the results?

We set up Google Tag Manager + Google Analytics 4 + Meta Pixel on your website. You get real-time dashboard access to see traffic, leads and conversions. Weekly reports are sent via WhatsApp or email.

Is there a results guarantee?

We cannot guarantee specific numbers because advertising is dynamic. What we do guarantee: data transparency, regular reports and continuous optimisation. If ROI is off-track in the first month, we review the strategy at no extra cost.

How Much Does Video Ads Agency Cost In Malaysia

What Is how much does video ads agency cost in malaysia?

When Malaysian business owners ask about video ads agency cost, they are usually trying to understand the full financial picture of outsourcing YouTube advertising. In simple terms, this cost covers two main components: the management fee charged by the agency and the actual ad spend that goes to Google. Most agencies in Malaysia structure this as a monthly retainer, a percentage of ad spend, or a hybrid model. For a small or medium enterprise, the management fee typically ranges from RM1,500 to RM5,000 per month, while the ad budget itself is separate and depends entirely on your campaign goals.

It is important to note that the “cost” is not a fixed number. A professional agency will first assess your product margins, target audience size, and sales cycle before quoting a price. Some agencies offer a starter package for RM1,800 per month that includes campaign setup and basic optimisation, while more comprehensive packages with creative production and A/B testing can go up to RM8,000. If you are looking for a transparent breakdown, our YouTube Ads management service page outlines the typical fee structures we have used since 2016.

Why It Matters for Malaysian Businesses

Getting the cost right matters because YouTube advertising is not a one-off expense. It is a recurring operational cost that needs to be justified by return on ad spend (ROAS). A budget-conscious approach means you should not pay an agency more than the value they bring in terms of reduced wasted spend and improved conversion rates. For example, if your average order value is RM150, and you need a 5x ROAS, your agency must be able to deliver a cost per acquisition below RM30. If the agency’s fee eats into that margin, the campaign becomes unsustainable.

Beyond the numbers, the real impact is on your cash flow. Many Malaysian businesses make the mistake of allocating too much to ad spend and too little to management, resulting in poorly optimised campaigns. Conversely, paying a higher management fee for a team that actively tests creatives and audiences can lower your overall cost per lead by 20% to 30%. We have seen clients in the F&B and education sectors reduce their cost per qualified lead by half after switching from DIY management to a structured agency approach.

Another critical factor is compliance and platform knowledge. YouTube’s algorithms and policy changes happen frequently. An agency that has run campaigns since 2016 understands how to navigate these shifts without burning your budget. For instance, we know that using the right bidding strategy (like Target CPA) can save you 15% compared to maximising conversions blindly. This is why the cost of an agency is not an expense but an investment in efficiency, especially when you consider the opportunity cost of your own team’s time.

Step-by-Step Process

Initial audit and goal setting: We review your current YouTube channel, existing ad account, and analytics. We then define clear KPIs such as cost per view, click-through rate, or lead form submissions. This step is usually free and takes 3 to 5 business days.
Proposal and budget planning: Based on the audit, we provide a fixed quotation for management fees and a recommended monthly ad spend. This is where we align your budget with realistic expectations. We will also advise on whether you need pre-roll ads, in-stream skippable ads, or Shorts campaigns.
Campaign setup and creative handoff: We build the campaign structure, set up tracking via Google Tag Manager, and either use your existing video assets or coordinate with your production team. If you lack creatives, we can recommend freelance editors within your budget.
Launch, optimisation, and reporting: After launch, we monitor performance daily, adjust bids, pause underperforming placements, and scale winning audiences. You receive a monthly report that breaks down every ringgit spent, including management fees and ad spend.

Cost & Budget Guide (RM)

For a typical Malaysian SME, a realistic starting budget for YouTube Ads management is RM3,000 per month. This includes a RM1,500 agency fee and RM1,500 in ad spend. At this level, you can expect around 30,000 to 50,000 impressions, depending on your niche. For e-commerce businesses with a higher ticket item, we often recommend a RM5,000 to RM10,000 monthly budget, where the ad spend portion is RM4,000 to RM8,000, and the management fee is RM1,500 to RM2,500.

What drives the budget? Three main factors: competition in your industry, the length of your sales cycle, and your creative quality. For example, the insurance and property sectors have higher cost per click (CPC) due to intense bidding, sometimes RM3 to RM5 per click. In contrast, local F&B businesses can achieve clicks for RM0.80 to RM1.50. Also, if you require the agency to produce multiple video variations each month, that adds RM500 to RM1,500 to the management fee. We always advise clients to start with a 3-month test period to gather data before scaling. For a full breakdown, refer to our detailed cost guide for YouTube ads in Malaysia.

Questions Business Owners Ask

Can I run YouTube ads myself and save the agency fee?

Yes, you can, but you need to factor in your time and the learning curve. Most business owners spend 10 to 15 hours per week on campaign management, which includes researching keywords, writing ad copy, and analysing metrics. If your time is worth RM100 per hour, that is RM1,000 to RM1,500 in opportunity cost. Additionally, without experience, you are likely to waste 20% of your ad spend on irrelevant placements. Our team, having managed campaigns since 2016, can typically reduce that waste to under 5%.

What is the minimum ad spend I should commit to?

We recommend a minimum of RM1,500 per month in ad spend for YouTube Ads to generate meaningful data. Anything less than RM1,000 per month will result in too few clicks to optimise. For example, at RM1.50 per click, RM1,500 gives you 1,000 clicks, which is enough to test two different audiences. If your budget is lower, consider running Shorts ads, which have a lower cost per view, but be prepared for a longer testing phase.

Are there any hidden costs I should be aware of?

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Work With Beriklan

Beriklan has managed paid ad campaigns since 2016 — transparent, measurable, with weekly reporting and full access to your ad accounts. Explore our YouTube Ads Management packages or start a consultation.

Chat with our team on WhatsApp — reply within 1 hour (business hours).